Data Problems

Business data problems — and how to solve them.

Find the problem you're dealing with. Understand what causes it, what a reliable fix requires, and where Salesbroom can help.

Account Data Problems Contact Data Problems

Start with the problem

One bad field doesn't tell the whole story.

Duplicate records may have different names, websites, email addresses, or phone numbers. And two records that look alike may belong to genuinely different companies or people.

Cleaning the data starts by defining what should match, what should remain separate, and how the values in the finished file should be structured.

Find your issue

Two types of business data problems.

01 / Accounts

Account Data Problems

When company records disagree about the identity, name, location, or details of a business.

Examples of what goes wrong

Duplicate Accounts with different company names or abbreviations
Website URLs that are missing, incorrect, or unreliable as match keys
Conflicting company addresses and phone numbers
Related businesses or multiple locations that should remain separate

Explore Account Data Problems

Browse Account Data Problems

See the individual Account problems and how to deal with them, including multi-site Accounts that aren't duplicates.

02 / Contacts

Contact Data Problems

When records about people are duplicated, inconsistent, incomplete, or incorrectly associated.

Examples of what goes wrong

Duplicate Contacts with different versions of a person's name
Work and personal email addresses appearing in different records
Inconsistent job titles, phone numbers, and contact fields
Different people mistakenly grouped because their names match

The Salesbroom approach

Define the rules. Then clean the data.

Salesbroom uses company and contact names as starting points for matching, then compares additional signals—such as addresses, telephone numbers, URLs, and email addresses—to help resolve uncertain matches.

A human project manager works with you to establish the rules and exceptions before the team processes your file. We return the results in the agreed structure.

See How It Works

Have a data problem that needs fixing?

Tell us what you're seeing in your Accounts or Contacts. We'll help scope the problem and establish the rules for cleaning it.

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